Quatalpa

Quatalpa is a high end mineral jewelry company. The company’s name was derived from the two words – Catalpa, and Quartz. The design of the logo came together with two ideas: the ornate organic design of the Catalpa moth, and the straight edges of a quartz crystal. I wanted to marry the two ideas together and Quatalpa was born. The type was entirely inspired by the logo, which mimicked the organic shapes found within a moth, and the straight edges of the crystal. The colors were chosen to omit an earthy tone, which helps the consumer understand the importance of it’s organic makeup. It’s products consist of ornate jewelry made from crystals and other fashionable minerals – all organic. Products are as ornate as a moth, and they are as cutting edge as a quartz crystal.